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IASMINA SZABO VISUAL STORYTELLER

SO YOU KNOW ME
BEFORE I KNOW YOU

With a background in consumer psychology and years of content experience,
I help creators and early stage brands craft videos that actually get watched -
using storytelling, behavioral science, and creative strategy.
mina-purple

My story

How I Became a Visual Storyteller

My Creator Journey
At 16, I posted a YouTube tutorial: how to draw a kitchen using one-point perspective. The funny thing? The perspective was wrong.
​But that video still got half a million views.
 
​People started commenting, engaging - some corrected me, some thanked me, some even learned from my mistakes.
That’s when I realized something that stuck with me ever since:
 
People don’t connect with perfection.
They connect with realness.

Iasmina Smiling

My Work as a Visual Storyteller Today

I’m a digital marketing master’s student at Harbour.Space Institute of Technology, specializing in behavioral marketing and video storytelling.

Over the years, I’ve crafted content that’s reached over a million people - not by chasing trends, but by understanding why people watch, click, and care.

From viral YouTube tutorials to strategy-backed brand videos, I’ve tested what works and what just looks good.

Now I’m helping creators and early-stage brands do videos that:

  • feel real
  • stick in your memory
  • drive real results

My love for badminton

this wasn't part of the plan

It found me during a time I needed movement, discipline, and something that didn’t involve a screen.

Now? I train several times a week, lead a university club, and play with both casuals and professionals - not to go pro, but to push myself like one.

It’s not just a hobby. It’s how I stay grounded, healthy, and sharp - in body and mind. 🏸

I don’t want to be the best player in the world. I just want to be my best: fast, focused, and fearless.

 


Off the court, back to creation

Here’s a free gift to help you hook attention fast 👇

Get a free preview from the masterclass: the Hook File.