Days
Hours

December 20th, 2025

ULTIMATE VIDEO MASTERCLASS

A video masterclass that finally teaches what no one does:
How to actually hook people. Visually. Verbally. Psychologically.

Join the Early List

Most creators focus on what to say. But great videos start with how people think.

This lesson sets the foundation:
- Why most video advice fails to hold attention.
- The missing link between behavioral psychology and video content.
- How understanding why people watch changes everything about how you create.
It’s about thinking differently.
Everyone talks about grabbing attention, but no one really explains how the brain actually works when someone scrolls, pauses, or clicks. This lesson dives into what’s going on under the hood — the shortcuts our brain takes, how it decides what’s worth watching, and why most videos get skipped in the first few seconds.

You’ll learn how to shape your video so it feels natural to keep watching - not because it’s loud or flashy, but because it just makes sense to the brain.

How I'm Changing the Game

Create Psychology-Backed Videos That Convert

Anyone can post a video. Few know how to make people care. This masterclass teaches you how to use behavioral insights, structure, and storytelling to create content that feels real, and actually works.

Why This Helps You Master Videos Differently?

Psychology-backed, not guesswork
Learn by doing, not just watching
You’re not just posting anymore. You’re converting.

Ultimate video masterclass

So, how does this video masterclass work?

It’s not one of those “watch 15 videos and hope something sticks” kind of courses.

This masterclass is built differently - because most people don’t need more content, they need a way to actually apply what they’re learning.

You’ll go lesson by lesson, at your own pace. Some are fast. Some make you pause. All of them come with creative challenges, video examples, and a little push to go make something of your own.

Learn By Doing

This isn’t a “watch 15 videos and hope something clicks” kind of thing. Every lesson comes with a creative challenge. You’ll be nudged to make, not just watch.

Built Around Real Psychology

You’ll learn how people actually consume content - and how to use those insights to hold attention in your videos.

Self-Paced, No Pressure

Some lessons are fast. Some make you pause. You go at your own rhythm. Think: personal trainer vibes, but for content.

Wokshops

It’s not just slides and theory. You’ll write, film, build - even if it’s messy. That’s how the good stuff happens.

First Lesson Free

If you’re on the super early list, you’ll get the first lesson free the moment it’s ready. And yes, there’s a special discount too.

Who is it for?

Creators and solo founders who want to build addictive personal brands through video. Those who care about psychology, not just aesthetics.

Get a free preview from the masterclass: the Hook File.

GRAB THE HOOK FILE

Visual Storyteller & Behavioral Marketer

Iasmina Szabo

I blend behavioral psychology with storytelling to help creators and early-stage brands make videos that actually stick.

With a background in consumer behavior and years of content experience, I’ve helped brands boost engagement, retention, and conversion - not by yelling louder, but by hooking smarter.

Now, I’m wrapping everything I know into this self-paced masterclass. If you care about creativity and strategy, and you’re ready to build videos that feel like you - let’s begin.

Join The Early List

Do I need to enter my credit card to access the free lesson?

Nope! Just join the Early List and you'll get instant access to Lesson 1 when the Masterclass launches, no card needed.